Empowering Startup Teams Through Military-Inspired Coaching

We don’t talk theory. We simulate failure.Explore how RedForge has helped startups, investors, and defense units validate technology, strengthen leadership, and prepare for pressure, before it counts.

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A Dubai-based SaaS startup specializing in cybersecurity solutions was experiencing rapid growth.

Despite their technical prowess, the leadership team faced challenges in decision-making under pressure, maintaining team cohesion, and aligning on strategic objectives.

Key Facts :

Stage: Series A

Team: 25 employees

Primary Challenges:
- Inconsistent leadership communication
- Delayed decision-making processes
- Lack of resilience during high-stress periods

Objectives :

Despite successful lab tests, the startup faced challenges in:

  • Enhance Decision-Making Under Pressure
  • Strengthen Team Cohesion and Communication
  • Develop Operational Discipline and Accountability
  • Instill Resilience and Adaptability

RedForge Intervention :

RedForge introduced its Founders & Teams Coaching Program, embedding a former military leadership coach into the organization for a 12-week engagement. The program focused on:

  • Leadership Alignment: Conducting workshops to establish a unified leadership vision and communication strategy.
  • Decision-Making Under Duress: Implementing scenario-based training to enhance rapid and effective decision-making skills.
  • Building Resilience: Introducing stress inoculation techniques to prepare teams for high-pressure situations.
  • Operational Discipline: Establishing routines and accountability measures to ensure consistent performance.

Outcomes :

Post-engagement, the startup reported significant improvements:

  • Decision-Making Efficiency: Reduced average decision-making time by 40%.
  • Team Cohesion: Employee engagement scores increased by 25%, indicating improved team morale and collaboration.
  • Leadership Effectiveness: Leadership feedback surveys showed a 30% improvement in clarity and communication.
  • Resilience: Teams demonstrated enhanced performance during high-stress product launches, meeting all critical deadlines.

Client Testimonial :

“RedForge’s coaching transformed our leadership approach. The military-inspired strategies instilled a level of discipline
and resilience we hadn’t achieved before. Our team’s performance and cohesion have never been stronger.”
‍— CEO, CyberSecureTech

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The Numbers Don’t Lie: Why Startups Fail Without a Strong Foundation

A staggering 90% of startups ultimately fail, with 10% not surviving their first year.

90%
of startups fail

Even with substantial funding, 75% of venture-backed startups do not succeed.

75%
of StartupS

A lack of the right team contributes to 23% of startup failures.

23%

First-time startup founders have a success rate of just 18%.

18%
of SUCCESS RATE

With our process, you avoid these risks—so your startup thrives.

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FAQ: Answering Your Biggest Questions

Still Have Questions? 

What Founders and VCs Ask Us Most.

Real questions. Tactical answers.

FIND YOUR ANSWERS

What exactly is RedForge?
Redforges is a tactical evaluation and compliance intelligence firm for defense and dual-use innovation. We assess technologies for mission readiness, legal and export compliance, and procurement viability, delivering the clarity decision-makers need to invest, deploy, and scale with confidence.
Who is this for?
We work with defense startups, dual-use innovators, venture capital firms, and procurement agencies. Whether you’re a small team entering the market or an established supplier expanding internationally, our evaluations are designed to meet your needs.
How is this different from a regular consultancy?
Typical consultancies focus on either technical validation or legal compliance. Redforges is the only firm combining both into a single, unified framework — FIELDPROOF — giving you tactical insight and compliance intelligence in one deliverable.
Why is your team anonymous?
Many of our specialists are active or former members of defense, intelligence, or compliance agencies. We operate discreetly to protect their identities and your confidentiality, while ensuring evaluations benefit from genuine operational and regulatory expertise.
What kind of results do you deliver?
You receive a detailed FIELDPROOF Report (15–40 pages depending on package) including readiness scores, risk ratings, and a step-by-step improvement plan. This report is investor-ready, procurement-ready, and built to accelerate market entry.
What does it cost?
Our packages start from €3,000 for FIELDPROOF Standard, from €10,000 for FIELDPROOF+ with Red Team simulations, and On Demand for FIELDPROOF-L Premium (tactical + legal/export compliance).
Do you work with early-stage startups or only funded ones?
We work with both. Early-stage startups benefit from identifying compliance and operational gaps before seeking investment, while funded companies use FIELDPROOF to validate market readiness and meet procurement requirements.
What does FIELDPROOF include?
FIELDPROOF combines tactical readiness scoring with legal/export compliance analysis. Depending on the package, it covers mission fit, operational risk, dual-use potential, IP status, export controls, sanctions checks, and procurement alignment.
Do you work internationally?
Yes. Our compliance assessments cover NATO, EU, US, and other allied markets. We adapt each evaluation to your target regions and applicable regulations.

Can’t find the answer you’re looking for? Please chat to our friendly team.

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