Empowering Startup Teams Through Military-Inspired Coaching

We don’t talk theory. We simulate failure.Explore how RedForge has helped startups, investors, and defense units validate technology, strengthen leadership, and prepare for pressure, before it counts.

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A Dubai-based SaaS startup specializing in cybersecurity solutions was experiencing rapid growth.

Despite their technical prowess, the leadership team faced challenges in decision-making under pressure, maintaining team cohesion, and aligning on strategic objectives.

Key Facts :

Stage: Series A

Team: 25 employees

Primary Challenges:
- Inconsistent leadership communication
- Delayed decision-making processes
- Lack of resilience during high-stress periods

Objectives :

Despite successful lab tests, the startup faced challenges in:

  • Enhance Decision-Making Under Pressure
  • Strengthen Team Cohesion and Communication
  • Develop Operational Discipline and Accountability
  • Instill Resilience and Adaptability

RedForge Intervention :

RedForge introduced its Founders & Teams Coaching Program, embedding a former military leadership coach into the organization for a 12-week engagement. The program focused on:

  • Leadership Alignment: Conducting workshops to establish a unified leadership vision and communication strategy.
  • Decision-Making Under Duress: Implementing scenario-based training to enhance rapid and effective decision-making skills.
  • Building Resilience: Introducing stress inoculation techniques to prepare teams for high-pressure situations.
  • Operational Discipline: Establishing routines and accountability measures to ensure consistent performance.

Outcomes :

Post-engagement, the startup reported significant improvements:

  • Decision-Making Efficiency: Reduced average decision-making time by 40%.
  • Team Cohesion: Employee engagement scores increased by 25%, indicating improved team morale and collaboration.
  • Leadership Effectiveness: Leadership feedback surveys showed a 30% improvement in clarity and communication.
  • Resilience: Teams demonstrated enhanced performance during high-stress product launches, meeting all critical deadlines.

Client Testimonial :

“RedForge’s coaching transformed our leadership approach. The military-inspired strategies instilled a level of discipline
and resilience we hadn’t achieved before. Our team’s performance and cohesion have never been stronger.”
‍— CEO, CyberSecureTech

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The Numbers Don’t Lie: Why Startups Fail Without a Strong Foundation

A staggering 90% of startups ultimately fail, with 10% not surviving their first year.

90%
of startups fail

Even with substantial funding, 75% of venture-backed startups do not succeed.

75%
of StartupS

A lack of the right team contributes to 23% of startup failures.

23%

First-time startup founders have a success rate of just 18%.

18%
of SUCCESS RATE

With our process, you avoid these risks—so your startup thrives.

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FAQ: Answering Your Biggest Questions

Still Have Questions? 

What Founders and VCs Ask Us Most.

Real questions. Tactical answers.

FIND YOUR ANSWERS

What exactly is RedForge?
RedForge is a tactical network that pressure-tests startups, teams, and technology using real-world military logic, red teaming scenarios, and embedded operator expertise. We simulate failure before it happens — so you can build stronger.
Who is this for?
We work with defense startups, dual-use tech teams, investors, and government innovation units. Whether you’re launching a product or funding one, if it could break under pressure — RedForge is for you.
How is this different from a regular consultancy?
Consultants give advice.We simulate pressure.RedForge uses a mix of battlefield-tested operators, AI experts, and real-world scenarios to break assumptions, not just slide decks.
Why is your team anonymous?
Many of our operators are still active in military or intelligence roles. We protect their identity to maintain operational security but every member of our network is vetted, mission-ready, and field-proven.
What kind of results do you deliver?
You get detailed tactical reports, fragility scores, red flag risk matrices, and actionable feedback. You’ll know exactly how your product, team, or investment performs under stress and what needs to change to survive.
What does it cost?
We tailor every mission based on your product and needs.But we offer a free 30-minute strategy call to understand your situation, your risk points, and whether a red team mission makes sense for you.
Do you work with early-stage startups or only funded ones?
Both. We work with seed-stage builders who want to validate early, and with later-stage companies preparing for military/government demos, procurement, or scale. If you’re building something that needs to survive under pressure, we can help.

Can’t find the answer you’re looking for? Please chat to our friendly team.

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Built to Break You First. So Nothing Else Can.

Test it, before they trust it.

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